{"id":2503,"date":"2024-09-26T11:39:18","date_gmt":"2024-09-26T11:39:18","guid":{"rendered":"https:\/\/elsemiekehavenga.nl\/the-positioning\/"},"modified":"2025-01-15T18:58:21","modified_gmt":"2025-01-15T18:58:21","slug":"positioning-and-strategic-communication","status":"publish","type":"page","link":"https:\/\/elsemiekehavenga.nl\/en\/positioning-and-strategic-communication\/","title":{"rendered":"Positioning and strategic communication"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.0&#8243; background_color=&#8221;gcid-be6a2e80-50ff-413e-b31c-b4fd6c34a85d&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; custom_padding_tablet=&#8221;||40px|40px|false|false&#8221; 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header_font_size_tablet=&#8221;56px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;0.9em&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>POSITIONING and strategic communication<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#contact&#8221; button_text=&#8221;Contact&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; button_border_width=&#8221;4px&#8221; button_border_color=&#8221;#ffffff&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Montserrat|on||on|&#8221; button_icon=&#8221;&#x45;||divi||400&#8243; animation_style=&#8221;fade&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;2px&#8221; 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text_font_size=&#8221;20px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;#2F2E89&#8243; header_2_font_size=&#8221;30px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||60px|||&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We help organizations build a strong and lasting reputation. We do this by translating strategic choices into authentic communication and consistent actions. We analyze how the organization is perceived, reinforce the core message and ensure that it resonates with both internal and external stakeholders. By proactively responding to opportunities and being prepared for challenges, together we build trust, credibility and a lasting impact in the market.   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.0&#8243; custom_padding=&#8221;|4%|||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;#2F2E89&#8243; header_2_font_size=&#8221;30px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||6px|||&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Strong and sustainable reputation<\/li>\n<li>Authentic communication<\/li>\n<li>Consistent actions<\/li>\n<li>Strengthen core message<\/li>\n<li>Lasting impact<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Contact Form Section&#8221; module_id=&#8221;contact&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;gcid-heading-color&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;110px||110px|&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-heading-color%22:%91%22background_color%22%93}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;||40px|&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;20px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;40px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;94px||60px|||&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;top&#8221; animation_intensity_flip=&#8221;20%&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Contact &#8230;<br \/>&#8230; Or we&#8217;ll call you! <\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/elsemiekehavenga.nl\/wp-content\/uploads\/2024\/09\/Icoon-Telefoon.png&#8221; alt=&#8221;Phone&#8221; title_text=&#8221;Icon Phone&#8221; url=&#8221;tel:\/\/+31653497418&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Contact Form&#8221; _builder_version=&#8221;4.27.0&#8243; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Amersfoortseweg 117<br \/>Laren<br \/><a href=\"tel:+31653497418\">+31 6 &#8211; 53497418<\/a><br \/><a href=\"mailto:info@elsemiekehavenga.nl\">info@elsemiekehavenga.nl<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; link_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;14px|||||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At the Groene Afslag on the edge of the heath and near the A1 exit, we hold office. An inspiring location, with all attention to nature, sustainability and recycling, but above all it is also a meeting place. <\/p>\n<p><a href=\"http:\/\/www.degroeneafslag.nl\/\">The Green Exit<\/a><span> <\/span>is and project of former advertising man Lucas Mol.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;13px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<iframe src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d2441.7364477988936!2d5.200104913199755!3d52.266330771879!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x47c614c225a9e149%3A0xed1b1fe7a59b5393!2sAmersfoortsestraatweg%20117%2C%201251%20AV%20Laren!5e0!3m2!1snl!2snl!4v1727120303501!5m2!1snl!2snl\" width=\"600\" height=\"250\" style=\"border:0;\" allowfullscreen=\"\" loading=\"lazy\" referrerpolicy=\"no-referrer-when-downgrade\"><\/iframe>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; 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