You’ve only got one chance

During media training, you learn that your story must stand up in the media at once. You’ve only got one chance. It may seem simple to tell your story when there is a microphone in front of you. After all, the occasion is always one that has to do with something of yours or your company’s, but practice is more stubborn. Sometimes it is good news, but more often there will be a reason that is less attractive to talk about, such as a crisis. That’s just how the media works, ’cause good news is no news. In both cases you need to be well prepared, it’s that one chance…and you never know when these moments will occur. That’s why we say: make sure your key spokespeople have had basic media training. In specific cases, the update is then easy and faster to do.

What does the media training entail?

We are going to teach you how to get a clear message across. You will find out that this does not depend on the questions that are asked. You will gain insight into how journalists work, why they ask something and how to respond to that. You will understand when you are in danger of falling into a trap and you will learn how to tell your real story.

In our press room we always work with a camera (man) that allows us to simulate real situations. We work with different journalists so you can experience different interview styles.

An important tip when talking to the media: there are no off the record questions. If you would like to know more about our media training courses, our trainers, the duration or the costs, click here for more information.


Nothing beats personal contact, and that is the basis of every training course we give. But the past period has taught us a few things. One is that if it cannot be done physically, not everything has to stand still. There is also a lot that can be done online. Top, but we go one step further: We use Virtual Reality to learn and, above all, to practice in a different way. For example, for a presentation. You can practice your presentation in different virtual rooms. Real-time measurements include: speaking pace, word usage, intonation, direction of view, emotion, etc. It is a way to gain more confidence and above all to get used to a room or an environment in which you have to give a pitch, for example.


Practice dealing with the media during our hands-on media training.

Dealing effectively with the media has never been more important. Brands, organisations and business leaders are under extraordinary pressure to communicate quickly and transparently what they do and why.

Every time you talk to a journalist, you have a chance to protect and enhance your reputation. The right training and preparation can help you make the most of this opportunity.

You practice different situations in immersive virtual reality scenarios, where you can try new approaches and learn to communicate with balance, clarity and conviction.

More information?